STARTRADER Begins Second Season as Official Partner of the NBA
Dubai, UAE, October 29th, 2026, FinanceWire The new season builds on STARTRADER’s first-year activations, including the STAR Trading League, as the multi-year collaboration with the NBA continues. STARTRADER is building on its first season as the Official Partner of the NBA, with plans to further engage its community throughout the 2026-27 NBA season, which tipped off on Oct. 20. STARTRADER will continue to have a presence throughout the season through in-arena backdrops, broadcast-visible placements, select league media platforms, and live events. Since announcing its collaboration with the NBA in January 2026, STARTRADER has expanded its activities beyond brand presence to include the STAR Trading League, a basketball-inspired trading tournament created for the STARTRADER community. “Our first season working with the NBA showed us how this collaboration could extend beyond brand…